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mba十日教程(文本版)-第52章

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Carnegie Mellon University 


Cornell University (Johnson) 


University of North Carolina at Chapel Hill (Kenan 
Flagler) 


University of Texas at Austin 



四、文献目录。。 

BIBLIOGRAPHY 


DAY 1: MARKETING 


Assael; Henry。 Consumer Behavior Marketing Action。 
Boston: Kent Publishing; 1981; p。471 (paper towel 
perceptual mapping)。 


〃The Deal Maker。〃 U。S。 News World Report; February 8; 
1998; p。78 (Ralph Lauren)。 


Koselka; Rita。 〃How to Print Money。〃 Forbes; December 
24; 1990;p。118 (Vlassis)。 


Kotler; Philip (Northwestern)。 Marketing Management 
Analysis; Planning and Control。 Englewood Cliffs; N。J。: 
Prentice … Hall; 1984。 


Maxwell; John C。; Jr。 〃Coffee Sales Climb in '89。〃 
Advertising Age; April 16; 1990; p。64 (coffee market 
shares)。 


Morgensen; Gretchen。 〃The Trend Is Not Their Friend。〃 
Forbes; September 16; 1991; P。118 (brand extensions)。 


Newton; Derek A。 Sales Force Management: Text and Cases。 
Boston: Irwin; 1990; pp。7…9 (salesman historical periods)。 


Paley; Norton。 Manager's Guide to petitive Marketing 
Strategies。 New York: American Marketing Association; 1989; 
pp。 18…19 (Xerox); pp。 46…47 (segmentation selection)。 


Schifrin; Matthew。 〃Mom's Cooking Was Never Like This。〃 
Forbes; August 19; 1991; pp。 50; 54 (premium dog food 
sales)。 


Silbiger; Steven。 〃Study of the General and Gourmet 
Coffee Markets。〃 Sponsored by Westway Merkuria; Inc。; 
EnglewoodCliffs; N。J。; July 1989。 


—; and Mark Parry。 〃Cafe Blason;〃 Case UVA…M…369; 
copyright ó1990 by the Darden Graduate Business School 
Foundation; Charlottesville; Virginia。 

Willoughby; Jack。 〃The Last Iceman。〃 Forbes; July 13; 
1987; p。196 (vacuum tubes)。 


DAY 2: ETHICS 



Freeman; R。Edward; and Daniel R。 Gilbert; Jr。 〃The 
Problem of Relativism: When in Rome。。。〃 Chapter 2; 
Corporate Strategy and the Search for Ethics。 Englewood 
Cliffs; N。J。: Prentice…Hall; 1988; pp。24…41。 Adapted by 
permission of Prentice Hall。 


Friedman; Milton (Chicago)。 〃The Social Responsibility 
Is to Increase Profits。〃 The New York Times; September 13; 
1970。 


DAY 3: ACCOUNTING 


Stern; Richard I。 〃McDonnell Douglas' Make…or…Break 
Year。〃 Forbes; January 7; 1991; p。37 (McDonnell Douglas 
ine statement)。 


DAY 4: ORGANIZATIONAL BEHAVIOR 


〃Active Listening;〃 Case UVA…OB…341; copyright ó1986 
by the Darden Graduate Business School Foundation; 
Charlottesville; Virginia。 

Beer; Michael。 〃Note on Performance Appraisal;〃 Case 
478…019; College; copyright 1977 by the President and 
Fellows of Harvard College; all rights reserved。 


Byrne; John A。 〃Business Fads: What's In…and Out。〃 
Business Week; January 20; 1986; p。55 (MBA buzzwords)。 


Edwards; Jeffrey R。 〃Assessing Your Behavior Pattern;〃 
Case UVAOB…360; copyright ó 1987 by the Darden Graduate 
Business School Foundation; Charlottesville; Virginia; 

p。3 (Types A and B)。 
French; John R。 P。; and Bertram Raven。 〃The Bases of 
Social Power;〃 Group Dynamics; ed。 Darwin Cartwright。 
Evanston; Il。: Row; Peterson; 1960; pp。607…623 (power)。 


Gabarro; John J。; and John P。 Kotter。 〃Managing Your 
Boss。〃 Harvard Business Review; Vol。 57; No。 1 
(January/February 1980); pp。92…100。 Copyright ó1980 by 
the President and Fellows of Harvard College; all rights 
reserved。 

Hackman; J。 Richard; and Greg R。 Oldham。 〃Development 
of Job Diagnostic Surveys。〃 Fournal of Applied Psychology; 
Vol。 60; 1975; pp。159…170。 



Hogan; Eileen A。 〃One Model for Action Planning;〃 Case 
UVAOB…261R。 Copyright ó1983 by the Darden Graduate 
Business School Foundation; Charlottesville; Virginia。 

Kepner; Charles H。; and Benjamin B。 Tregoe。 The Rational 
Manager: A Systematic Approach to Problem Solving and 
Decision Making。 New York: McGraw…Hill; 1965; p。55 
(deviations; want got gaps)。 


Kotter; John P。; and Leonard A。 Schlesinger。 〃Choosing 
Strategies for Change。〃 Harvard Business Review; Vol。 57; 
No。2 (March/April 1980); pp。106…144。 Copyright ó1980 by 
the President and Fellows of Harvard College; all rights 
reserved (strategies for change)。 

Levine; Joshua。 〃Dare e togliere (give and tade away)。〃 
Forbes; October 28; 1991; p。115 (Armani)。Tannenbaum; 
Robert; and Warren H。 Schmidt。 〃How to Choose a Leadership 
Pattern。〃 Harvard Business Review; Vol。 51; No。 3(May/June 
1973); pp。 162…173。 Copyrightó 1973 by the President and 
Fellows of Harvard College; all rights reserved。 

Zierden; William E。 〃A Framework for Understanding 
Organizations;〃 Darden School Case UVA…OB…187; copyrightó 
1982 by the Darden Graduate Business School Foundation; 
Charlottesville; Virginia (the basic organization model)。 

DAY 5: QUANTITATIVE ANALYSIS 


〃Cash Flow and the Time Value of Money;〃 Case 9…177012; 
copyrightó 1976 by the President and Fellows of 
Harvard College; all rights reserved。 

Frey; Sherwood C。 〃Assessment and Use of Probability 
Distributions;〃 Case UVA…Q…294; copyrightó 1983 by the 
Darden Graduate Business School Foundation; 
Charlottesville; Virginia。 

—。 〃Probability Assessment with the Aid of Historical 
Data;〃 Case UVA…Q…288; copyrightó 1983 by the Darden 
Graduate Business School Foundation; Charlottesville; 
Virginia。 

〃An Introduction to Decision Analysis;〃 Case 181…046; 
copyrightó 1980 by the President and Fellows of Harvard 
College; all rights reserved。 


〃Notes on Decision Diagrams;〃 Case 9…171…035; 
copyrightó 1970 by the President and Fellows of Harvard 
College; all rights reserved。 

Oksman; Warren; and Sherwood C。 Frey。 〃Introduction to 
Analytical Probability Distributions;〃 Case UVA…Q…205; 
copyrightó 1980 by the Darden Graduate Business School 
Foundation; Charlottesville; Virginia。 

Pfeifer; Phillip E。 〃Forecasting Using Data;〃 Case 
UVA…QA…381; copyrightó 1988 by the Darden Graduate 
Business School Foundation; Charlottesville; Virginia。 

Que Corporation; Using 1…2…3; Carmel; Ind。: Que 
Corporation; 1987; p。514 (regression)。 


DAY 6: FINANCE 


Cooper; Carol。 〃The Forbes 500。〃 Forbes; April 27; 1992; 


p。 193 (Chemical Bank layoffs)。 
Dreman; David。 〃Bye…bye to Beta。〃 Forbes; March 30; 1992; 
p。 148 (beta)。 
〃Japanese Firms Pull Southland Corp。 from Chapter 11。〃 
Los Angeles Times; March 6; 1991; p。D2 (Ito…Yokado Group 
buys 7…Eleven)。 


Ross; Stephen A。 (Yale); and Randolph W。 Westerfield 
(Wharton)。 Corporate Finance。 St。 Louis: Times 
Mirror/Mosby College Publishing; 1988。 


The Value Line Survey。 〃Caterpillar Inc。〃 May 15; 1992; 


p。 1346。 
DAY: 7 OPERATIONS 


Byrne; John A。 〃Business Fads: What's In…and Out。〃 
Business Week; January 20; 1986; p。54 (CPM)。 


〃Constructing and Using Process Control Charts;〃 Case 
9…686…118; copyrightó 1986 by the President and Fellows 
of Harvard College; all rights reserved (SPC)。 

Davis; Edward W。 〃Material Requirements Planning;〃 Case 
UVAOM…279; copyrightó 1980 by the Darden Graduate Business 
School Foundation; Charlottesville; Virginia。 

Freeland; James R。 〃Managing Inventories;〃 Case UVAOM…
623; copyrightó 1987 by the Darden Graduate Business 


School Foundation; Charlottesville; Virginia。 


Landel; Robert D。 Managing Productivity Through People: 
An Operations Perspective; Chapter 3。 Englewood Cliffs; 
N。J。: Prentice … Hall; 1986; and Case UVA…OM…528; copyright 


ó1984 by the Darden Graduate Business School Foundation; 
Charlottesville; Virginia (queuing theory)。 
〃A Note on Quality: The Views of Deming; Juran and 
Crosby;〃 Case 9…678…011; copyrightó 1986 by the President 
and Fellows of Harvard College; all rights reserved。 

Savage; Sam L。 The ABC'S of Optimization Using What's 
Best! Oakland; Calif。: Holden…Day; Inc。; 1986; p。 I…17 
(linear programming example)。 


Smitka; Michael J。 petitive Ties: Subcontracting in 
the Japanese Automotive Industry。 New York: Columbia 
University Press; 1991; p。 145 (JIT in Japan)。 


DAY 8: ECONOMICS 


Baldwin; William。 〃Creative Destruction。〃 Forbes; July 
13; 1987; p。49 (Schumpeter)。 


Banks; Howard。 〃The World's Most petitive Economy。〃 
Forbes; March 30; 1992; pp。84; 85 (U。S。 trade deficits and 
productivit
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